Numbers
From first enquiry to enrolled, and where families drop away.
Families who enquired in this period. Overall, 18% of enquiries have enrolled so far.
1 past tour has no result yet, so "Came in" is undercounted. Tap how they went.
Before they enquire
Visits to your booking page and website form, step by step. These are counts of visits, not people: until a family gives their details, nobody can know who they are.
Biggest leak: 241 of 412 visits (58%) stopped between "Opened the page" and "Started the form" on the booking page.
Booking page
Website form: book a tour
Website form: ask a question
| Where visits came from | Visits | Finished a form | Rate |
|---|---|---|---|
| Google ad | 208 | 36 | 17% |
| Meta ad | 190 | 27 | 14% |
| Website | 188 | 42 | 22% |
| Direct | 94 | 13 | 14% |
Speed
6 secondsto the first texttypical wait after a family enquires
12 hoursfrom enquiry to a booked tourtypical, for families who booked
86%of booked tours came in6 came in, 1 didn't
Where enrolments come from
| Source | Enquiries | Tours | Came in | Enrolled |
|---|---|---|---|---|
| Meta ad | 7 | 3 | 2 | 1 |
| Google ad | 4 | 4 | 2 | 1 |
| Booking page | 3 | 2 | 1 | 1 |
| Word of mouth | 2 | 1 | 0 | 0 |
| Website | 1 | 1 | 1 | 0 |
Waitlist by room
| Nursery | 2 waiting |
| Toddlers | 0 waiting |
| Pre Kinder | 1 waiting |
| Kinder | 0 waiting |
Gone quiet 2
Open enquiries with nothing happening for over a week. A personal call often brings them back.